![]() ![]() ![]() candidate in marketing at Concordia University and I use psychology and marketing theories to help me to try and understand how we choose to present ourselves -or self-market -on dating apps.īased on my initial findings, both straight and queer men use "costly signals" to attract a mate. Are there differences in the way people present themselves? And if so, what are some of the driving forces behind the way people present themselves?
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